Jirra

Since 1898 GUND has been known as a premier plush company for innovative designs, huggable personalities and the softest of fabrics. But GUND doesn’t just make plush. As one of the first companies to design and produce teddy bears, today GUND carries on the tradition of manufacturing bears alongside an extensive collection of animals, unique creatures, and licensed characters that appeal to all ages, from infants to adults.

Made from soft material that meets famous GUND quality standards, GUND’s animal and character collections are built to be passed down from generation to generation. GUND’s high-quality fabric choices and attention to safe manufacturing processes showcase their dedication to the famous GUND standard of quality that has established the company as the leading producer of plush toys that stand the test of time…and countless hugs.

Consumers around the world can be assured that safety will always be a cornerstone of GUND’s mission, that they are committed to these values, and will continue to prioritise the quality, safety and craftmanship of all GUND items.